Very Few ‘New’ Fishing Lures are Unique

Are you sick and tired of seeing the same old lures come out every year with the only differences being name, size,  and color?

Without many ( if any) innovative ideas most lure companies  can’t do anything else but change a name here, give a different color there, scale up or down a size, throw some flashing lights on a lure and so on….

How many lure companies out there can claim that their new  swimbaits  are truly unique to the rest of the swim bait lures? How about new crankbaits, spoons,  new spinnerbaits, jigs?

I can tell you one thing for sure is that we wouldn’t be in the fishing lure business if we couldn’t develop, design, and produce new AND unique fishing lures–the market is just too saturated  with the same old baits.

Most companies are working overtime just to differentiate themselves from the others, but the only ones that are somewhat effective are the established giants of the industry such as  Rapala and Berkley ( owned by Pure Fishing).

They’re able to get the word out and gain the ensuing exposure because of their deep pockets, they don’t necessarily need unique products as much as they need the capital for marketing run-of-the-mill products.

So if it’s new lures you’re looking for then stayed tuned to this site and to Maxota LLC where we will be introducing at least 2 or 3 new AND unique lures and different sizes every year for the next 5 years.